Buku ini membahas konsep manajemen operasi pada organisasi dan perusahaan
e-business is a project. Manage it! Makinga-business promises is easy, delivering is hard. Anyone can tell you what promises to make. This book will show you how to deliver on time, on budget, and with no mistakes. this is a road map for e-doers not avision statement for e-talkers.
Management Information System prepares students for the real world of global businessand information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face.
Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, perubahan demografi, dan iklim dunia merupakan sedikit dari sejumlah isu internasional yang mengemuka belakangan ini. Hal-hal ini, terlepas dari siginifikansinya, tentu memengaruhi perkembangan bisnis suatu perusahaan. Pemasaran Internasional dianggap memiliki peranan penting dalam memberikan jawaba…
Buku ini membahas secara eksklusif bidang riset pemasaran mulai dari penyusunan masalah riset pemasaran, penyusunann desain riset, prosedur dan teknik pengumpulan data primer dan sekunder, desain kuesioner, teknik wawancara, analisis kuantitatif, teknik scaling, serta contoh kasus riil yang dapat diterapkan dibidang bisnis
Perilaku organisasi mempelajari tiga penentu perilaku dalam organisasi, yaitu individu, kelompok dan struktur. Organisasi dapat bekerja dengan lebih efektif melalui pengetahuan yang diperoleh mengenai individu, kelompok, dan efek dari struktur terhadap perilaku. Buku perilaku organisasi edisi keenambelas menyajikan pembahasan lengkap mengenai ketiga penentu perilaku organisasi tersebut.
Principles Of Customers Relationship Managementprovides students with an understanding of customers relationship Management (CRM) and its application in marketing and sales. The authors demonstrate how CRM aligns business processes with strategies directed toward building customer loyalty and creasing profits.
Easily accessible, real-world and practical, Sales Management, Tenth Edition by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on …
Pembahasan buku ini mulai dari pemahaman rumusan bisnis pemasaran, pengembangan strategi bisnis pemasaran, penciptaan nilai pelanggan
How much mere profit could you make if yöu had customers who couldn't Imagine dolng business with anyone but you? In your dreamsl Tell that to Virgin Atlantic or Harleý Davldson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for I1? Impossible! Tell that to First Direct. The companies in this book have managed to tu…