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Product Leadership: Greating and Launching Superior New Products
Everyone involved in the creation and launch of new products knows that innovation is a high-risk war. But with all the effort companies exert to become product leaders, over a third of new products fail, and many more never gain a profitable return. In Products Leadership, veteran analyst, educator, and consultant, Robert G. Cooper, reveals the winners secrets and offers an invaluable guide fo…
- Edisi
- -
- ISBN/ISSN
- 0-7382-0010-7
- Deskripsi Fisik
- xiv+314 hlm.; 15x23 cm
- Judul Seri
- -
- No. Panggil
- 658.57 ROB p
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