New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management trace to the 1950s. by the 1990s, a new products management discipline had evolved.
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
Pergudangan telah berubah menjadi salah satu competitive advantage bagi sebuah perusahaan dan bukan hanya menjadi cost semata.
Buku ini membahas konsep manajemen operasi pada organisasi dan perusahaan
e-business is a project. Manage it! Makinga-business promises is easy, delivering is hard. Anyone can tell you what promises to make. This book will show you how to deliver on time, on budget, and with no mistakes. this is a road map for e-doers not avision statement for e-talkers.
Management Information System prepares students for the real world of global businessand information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face.
Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, perubahan demografi, dan iklim dunia merupakan sedikit dari sejumlah isu internasional yang mengemuka belakangan ini. Hal-hal ini, terlepas dari siginifikansinya, tentu memengaruhi perkembangan bisnis suatu perusahaan. Pemasaran Internasional dianggap memiliki peranan penting dalam memberikan jawaba…