Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.
Connecting Strategy, Relationships, and Learning. What makes this edition different, necessary? For this edition, we had several goals: Expand the coverage of services and focus on the concept of "offerings" rather than product or services. This coverage is consistent with a service dominant logic of marketing. Give students a glimpse of who does marketing so they can see what their options are…
New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management trace to the 1950s. by the 1990s, a new products management discipline had evolved.
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
Pergudangan telah berubah menjadi salah satu competitive advantage bagi sebuah perusahaan dan bukan hanya menjadi cost semata.
Buku ini membahas konsep manajemen operasi pada organisasi dan perusahaan
e-business is a project. Manage it! Makinga-business promises is easy, delivering is hard. Anyone can tell you what promises to make. This book will show you how to deliver on time, on budget, and with no mistakes. this is a road map for e-doers not avision statement for e-talkers.
Management Information System prepares students for the real world of global businessand information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face.