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Digital business and e-commerce management: strategy, implementation and practice sixth edition

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.872 DAV d

Penerbit

United Kingdom : Pearson., 2015

Deskripsi Fisik

714 hlm

Bahasa

English

ISBN/ISSN

9780273786573

Klasifikasi

658.872

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 6

Subjek

Manajemen
FEB
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dave Chaffey

Versi lain/terkait

Lampiran Berkas

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