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Business a changing world
A Changing World. When we developed a teaching package specifically for the essentials course, we had no idea the market would be so receptive. With your feedback and support, we have continued to refine an approach that allows you to cover the necessary material and engage students in the changing world of business. Our philosophy from the beginning was "Don't develop a big book and grind it down to knock out a shorter version." We developed this book to efficiently and effectively teach Introduction to Business, engaging the student and giving you the opportunity to mix-up the teaching environment. We have found that Introduction to Business students cannot absorb as much material as more advance students. A focused "ground-up" approach was used, with targeted elements including content, supplements, videos, and testing materials that work for entry-level business students.
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