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Product Leadership: Greating and Launching Superior New Products
Everyone involved in the creation and launch of new products knows that innovation is a high-risk war. But with all the effort companies exert to become product leaders, over a third of new products fail, and many more never gain a profitable return. In Products Leadership, veteran analyst, educator, and consultant, Robert G. Cooper, reveals the winners secrets and offers an invaluable guide for the leadership team of your business to developing new product strategies, managing product portfolios, allocating resources, and fostering ingenuity to outperform the competition.
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Perpustakaan USNI Kampus A (FEB)
658.57 ROB p
11009877
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Informasi Detail
- Judul Seri
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- No. Panggil
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658.57 ROB p
- Penerbit
- Cambridge : Perseus Books.,
- Deskripsi Fisik
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xiv+314 hlm.; 15x23 cm
- Bahasa
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English
- ISBN/ISSN
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0-7382-0010-7
- Klasifikasi
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658.57
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Robert G. Cooper
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