Manajemen sumber daya manusia strategik berbicara mengenai integrasi dan adaptasi yang konsentrasinya untuk memastikan bahwa sumber daya manusia sepenuhnya terintegrasi dengan strategi dan kebutuhan strategik perusahaan; kebijakan sumber daya manusia melekat, baik melampaui area kebijakan maupun hierarki; serta praktik sumber daya manusia telah disesuaikan diterima, dan digunakan oleh manajer l…
Umumnya manajer lebih fokus pada hasil, bukan pada siapa yang mencapai hasil tersebut. Tetapi meng- evaluasi kinerja karyawan Anda sangat penting untuk meningkatkan efisiensi dan output organisasi Anda. Dalam beberapa tahun terakhir penilaian kinerja telah banyak berubah. Saat ini perusahaan-perusahaan mencari, mengembangkan, dan mempertahankan orang-orang dengan kompetensi khusus yang dibutuhk…
Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.
Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing proble…
Connecting Strategy, Relationships, and Learning. What makes this edition different, necessary? For this edition, we had several goals: Expand the coverage of services and focus on the concept of "offerings" rather than product or services. This coverage is consistent with a service dominant logic of marketing. Give students a glimpse of who does marketing so they can see what their options are…
New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management trace to the 1950s. by the 1990s, a new products management discipline had evolved.
CRM is intimidating for new and experienced business owners alike.
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …