Manajemen sumber daya manusia strategik berbicara mengenai integrasi dan adaptasi yang konsentrasinya untuk memastikan bahwa sumber daya manusia sepenuhnya terintegrasi dengan strategi dan kebutuhan strategik perusahaan; kebijakan sumber daya manusia melekat, baik melampaui area kebijakan maupun hierarki; serta praktik sumber daya manusia telah disesuaikan diterima, dan digunakan oleh manajer l…
Umumnya manajer lebih fokus pada hasil, bukan pada siapa yang mencapai hasil tersebut. Tetapi meng- evaluasi kinerja karyawan Anda sangat penting untuk meningkatkan efisiensi dan output organisasi Anda. Dalam beberapa tahun terakhir penilaian kinerja telah banyak berubah. Saat ini perusahaan-perusahaan mencari, mengembangkan, dan mempertahankan orang-orang dengan kompetensi khusus yang dibutuhk…
Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.
Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing proble…
Connecting Strategy, Relationships, and Learning. What makes this edition different, necessary? For this edition, we had several goals: Expand the coverage of services and focus on the concept of "offerings" rather than product or services. This coverage is consistent with a service dominant logic of marketing. Give students a glimpse of who does marketing so they can see what their options are…